{
  "_meta": {
    "description": "QuitSure quiz funnel content library. Only use these facts — never invent statistics.",
    "version": "2.0"
  },

  "denial_patterns": {
    "patterns": [
      { "id": "not_addicted", "label": "I'm not really addicted", "icon": "🔒" },
      { "id": "can_quit_anytime", "label": "I can quit whenever I want", "icon": "⏱️" },
      { "id": "dont_smoke_much", "label": "I don't smoke that much", "icon": "📉" },
      { "id": "quit_tomorrow", "label": "I'll quit tomorrow / next week / next month", "icon": "📅" },
      { "id": "only_vice", "label": "This is my only vice, I deserve it", "icon": "🎁" },
      { "id": "wont_happen_to_me", "label": "Health issues won't happen to me", "icon": "🛡️" },
      { "id": "handles_stress", "label": "I need it to handle stress/focus", "icon": "😤" },
      { "id": "just_habit", "label": "It's just a habit, not a real addiction", "icon": "🔁" }
    ],
    "insight": "These thought patterns aren't random. They're your brain's defence mechanism protecting the addiction. Every smoker has them. Once you can see them, you can start to dismantle them."
  },

  "method_success_rates": {
    "willpower": { "label": "Cold turkey / willpower", "rate": 5, "explanation": "Willpower alone has less than a 5% long-term success rate. Not because you're weak, but because willpower wasn't designed to fight a rewired brain." },
    "nrt": { "label": "Nicotine gums / patches", "rate": 7, "explanation": "NRT has a 6-8% success rate. It replaces the chemical nicotine but does nothing about the psychological habit, the triggers, or the rituals." },
    "medication": { "label": "Prescription medication (Champix, Zyban)", "rate": 14, "explanation": "Varenicline (Champix) has a 7-14% success rate and was recalled in some markets due to safety concerns." },
    "vaping": { "label": "Vaping / E-cigarettes", "rate": 9, "explanation": "Vaping often becomes a new addiction. 85% of people who vape to quit still smoke cigarettes within a year." },
    "hypnosis": { "label": "Hypnosis", "rate": 20, "explanation": "Hypnosis shows a 14-25% success rate in studies, but results are inconsistent and effects often fade." },
    "acupuncture": { "label": "Acupuncture", "rate": 8, "explanation": "No strong scientific evidence it works better than placebo." },
    "apps": { "label": "Mobile apps", "rate": 12, "explanation": "Generic tracking apps without psychological behaviour change have limited effect — they count cigarettes but don't change why you smoke." },
    "reducing": { "label": "Cutting down gradually", "rate": 3, "explanation": "Reducing almost always fails. Your brain protects nicotine — it will rebound to previous levels within weeks." }
  },

  "smoker_types": {
    "stress": {
      "name": "The Stress Smoker",
      "icon": "😤",
      "color": "#ff7f50",
      "description": "You reach for cigarettes when pressure mounts. Work deadlines, arguments, anxiety — smoking is your release valve.",
      "hidden_truth": "Here's what's actually happening: nicotine withdrawal creates the stress. Smoking relieves the withdrawal — not the original stress. You're paying to fix a problem smoking itself caused.",
      "program_focus": "Breaking the stress-cigarette loop + installing real stress tools."
    },
    "social": {
      "name": "The Social Smoker",
      "icon": "🥂",
      "color": "#4a90e2",
      "description": "You smoke most when you're around others who smoke, drinking, or socialising. It's less about craving, more about the moment.",
      "hidden_truth": "Your brain has linked 'connection' with 'cigarette.' This link is learned — which means it can be unlearned. Without changing your social life.",
      "program_focus": "Breaking the social-cigarette association + confident refusal without awkwardness."
    },
    "habitual": {
      "name": "The Habitual Smoker",
      "icon": "🔁",
      "color": "#7b68ee",
      "description": "Your smoking is woven into your day: morning coffee, after meals, driving, work breaks. You often smoke without even thinking.",
      "hidden_truth": "Habits run on autopilot in a specific part of your brain. You don't need more willpower — you need to interrupt the pattern. And once you see it, it starts to break.",
      "program_focus": "Pattern interruption + rebuilding your daily rituals cigarette-free."
    },
    "emotional": {
      "name": "The Emotional Smoker",
      "icon": "💭",
      "color": "#e24aa4",
      "description": "You smoke when you're sad, angry, lonely, or overwhelmed. Cigarettes feel like a friend that shows up when nothing else helps.",
      "hidden_truth": "Smoking doesn't process emotions — it numbs them temporarily, then they come back stronger. Learning to actually move through emotions changes everything.",
      "program_focus": "Emotional regulation tools + breaking the 'cigarette as comfort' bond."
    },
    "reward": {
      "name": "The Reward Smoker",
      "icon": "🏆",
      "color": "#f5a623",
      "description": "You smoke to celebrate, to take a break, to reward yourself for getting through something. It's a 'me moment'.",
      "hidden_truth": "The reward you feel isn't actually from smoking — it's relief from withdrawal. Non-smokers feel fine between 'rewards'. You can too.",
      "program_focus": "Redefining what a real reward looks like + breaks that genuinely restore you."
    },
    "identity": {
      "name": "The Identity Smoker",
      "icon": "🎭",
      "color": "#43c377",
      "description": "Smoking isn't just a habit for you — it's part of who you are. You've been doing it so long you can't imagine yourself without it.",
      "hidden_truth": "Your identity isn't smoking — it's who you were before smoking and who you choose to become. That version of you is still there.",
      "program_focus": "Identity shift work + reconnecting with pre-smoking self."
    }
  },

  "success_probability_formula": {
    "description": "Calculates personalized success probability based on answers",
    "base": 60,
    "modifiers": {
      "high_readiness": { "condition": "readiness >= 8", "delta": 20 },
      "medium_readiness": { "condition": "readiness >= 5 and readiness < 8", "delta": 10 },
      "low_readiness": { "condition": "readiness < 5", "delta": -5 },
      "has_urgency": { "condition": "urgency in [health_scare, kids, life_event, controlled]", "delta": 10 },
      "first_attempt": { "condition": "past_attempts == 0", "delta": 5 },
      "many_attempts": { "condition": "past_attempts >= 4", "delta": -5 },
      "light_smoker": { "condition": "cigs_per_day < 10", "delta": 5 },
      "heavy_smoker": { "condition": "cigs_per_day > 20", "delta": -5 },
      "late_first_cig": { "condition": "first_cig_after_waking >= 30", "delta": 5 },
      "early_first_cig": { "condition": "first_cig_after_waking <= 5", "delta": -10 }
    },
    "floor": 65,
    "ceiling": 94
  },

  "program_routing": {
    "six_day": {
      "name": "6-Day Intensive Program",
      "description": "An immersive 6-day reset. You quit on Day 6, then 19 days of post-quit sessions to lock it in.",
      "best_for": "People with high readiness and moderate smoking who want fast transformation.",
      "structure": [
        "Day 1: Understanding YOUR smoking psychology",
        "Day 2: The science of why you smoke (and why willpower fails)",
        "Day 3: Rewiring your beliefs about cigarettes",
        "Day 4: Breaking your biggest trigger patterns",
        "Day 5: Preparing for your final cigarette",
        "Day 6: Quit day — you'll be ready",
        "Days 7-25: Stay-free sessions to make it permanent"
      ]
    },
    "sixteen_week": {
      "name": "6-Week Gradual Program",
      "description": "A deeper, more gradual journey. You quit on Day 42, then 21 days of post-quit sessions to lock it in.",
      "best_for": "Heavy smokers, people who've tried and failed multiple times, or anyone who needs to build readiness gradually.",
      "structure": [
        "Weeks 1-2: Understanding your addiction patterns",
        "Weeks 3-4: Trigger mapping + psychological rewiring",
        "Week 5: Breaking beliefs + preparing for quit day",
        "Week 6: Quit day (Day 42) \u2014 you'll be ready",
        "Weeks 7-9: Post-quit stay-free sessions"
      ]
    }
  },

  "program_philosophy": {
    "core": "QuitSure doesn't fight your desire to smoke. It removes it. Over the program, by changing the way you think and feel about smoking — not through willpower.",
    "credentials": {
      "founder": "The founder smoked 20 cigarettes a day for 17 years. Failed 30 times. Then figured out why everything else fails — and built QuitSure from that discovery.",
      "users": "3,000,000+ people have used QuitSure",
      "success": "80.1% success rate among program completers, based on peer-reviewed research (JMIR Human Factors, 2024)",
      "guarantee": "100% money-back guarantee if you complete the program and still smoke"
    }
  },

  "reveal_content": {
    "addiction_severity": {
      "high_timing": "Smoking your first cigarette within 5 minutes of waking is a strong indicator of physical dependence. Your brain is requesting nicotine the moment you're conscious. This is not a character flaw \u2014 it's how the habit has rewired you. And it's treatable.",
      "high_volume": "Smoking 20+ cigarettes a day means your body has built a significant physical dependence on nicotine. That's a lot of chemical reinforcement happening every day. The good news: even heavy smokers can rewire this with the right approach.",
      "high_both": "Smoking within minutes of waking AND 20+ a day \u2014 that's a strong physical dependence. Your brain is deeply wired to nicotine at this point. But that doesn't mean it's permanent. It's treatable.",
      "moderate": "Your body has built a moderate relationship with nicotine. You're past casual \u2014 but you're also very quittable with the right approach.",
      "low": "The fact that you can go more than an hour without your first cigarette suggests the physical side is mild. Most of your smoking is psychological \u2014 which is actually easier to address than people think."
    },
    "denial_reveal_all": "You checked {n} of 8 denial patterns. Every smoker has them. These aren't lies you're telling yourself — they're your brain's defence mechanism, protecting the addiction. The moment you can spot them, you can start dismantling them. This is Day 1 of the program.",
    "method_failure": "None of those methods worked because they all targeted the wrong thing. Patches replace nicotine but not the ritual. Willpower fights your brain — and your brain always wins. Medication has side effects. What they all miss: <strong>smoking isn't just a chemical habit. It's a psychological one. And that's what QuitSure actually treats.</strong>",
    "cost_reveal": "You've just seen, in hard numbers, what smoking costs you. That's real money going up in smoke every single day. Now imagine that same money going toward something you actually want.",
    "future_self_reflection": "That vision you just described? Hold onto it. That's not a daydream — that's 6 weeks away. Every question you've answered so far has been building evidence for one fact: you're ready. And you have the right method now.",
    "physical_vs_psychological": "Research suggests that only about 10% of smoking addiction is physical nicotine dependence. The other 90% is psychological — the habits, beliefs, triggers, and thought patterns that keep someone smoking."
  }
}