QuitSure Quiz Funnel — Flow Map for Review

Flow Overview

1 Tell Me About You (Q1-Q5) — Build trust, establish values 2 Your Relationship With Smoking (Q6-Q10) — Self-generated dissonance 3 The Patterns (Q11-Q14) — Dependence + cost reveal 4 Mind's Playbook (Q15-Q17) — Denial + failure audit 5 The Deeper Why (Q18-Q19) — Introspection + smoker type tease 6 What If... (Q20-Q22) — Openness + vision + readiness R Analysis → Email Gate → Results Page → CTA ! LLM Guardrails (what Quincy can/cannot say)

#	Question	Input Type	Data Captured	Psychological Purpose
Q1	What's your name?	Free text	name	Warm start — personalization before screening
Q2	Do you currently smoke?	Chips	smoker_status	Qualifier — filters non-smokers (after name, feels conversational)
Q3	How old are you?	Number	age	Context + personalized insight
Q4	Male or female?	Chips	gender	Personalization
Q5	What matters most in your life?	Chips + text	core_value	Identity anchor — referenced later for dissonance
Q6	How long have you been smoking?	Chips + text	years_smoking	Depth of habit
Q7	How many cigarettes a day?	Chips + text	cigs_per_day	Consumption level
Q8	What do you LIKE about smoking?	Multi + text	likes_about_smoking	MI respect — builds trust
Q9	What do you like LESS?	Multi + text	dislikes_about_smoking	Self-generated dissonance
Q9b	How do you feel right before you light up?	Chips + text	feeling_before	Self-awareness — "anxious" reveals withdrawal masking as stress; "automatic" reveals deep habit
	QUINCY CONNECTS Q5 + Q9 — points out the tension between their values and smoking's downsides
	MINI-INSIGHT: Personalized stat based on their top dislike (e.g., "People who identified cost as #1 concern were 2x more likely to follow through")
Q10	How often do you think about stopping?	Chips + text	thinks_about_stopping	Readiness gauge (without "do you want to quit?")
Q11	First cigarette after waking?	Chips	first_cig_minutes	Fagerström dependence indicator
Q12	Cigarettes in last 24 hours?	Slider	last_24h	Current consumption
Q13	When do you reach for a cigarette?	Multi + text	triggers	Trigger mapping
Q14	Cost per cigarette/pack?	Currency	price_per_cig, savings	Data for cost reveal
	REVEAL #1: Physical Dependence Card (high/moderate/low) + Cost Breakdown Card
Q15	Which of these thoughts feel familiar?	Multi + text	denial_patterns, denial_count	Denial audit — "pick what feels familiar" (earned, not confrontational)
	REVEAL #2: "X of 8 protective thoughts" — denial pattern score
Q16	Have you tried to quit before?	Chips + text	past_attempts_count	History
Q17	What methods have you tried?	Multi + text	methods_tried	Method inventory
	REVEAL #3: Method success rates (willpower 4%, patches 7%... QuitSure 86%)
	QUINCY CONNECTS ALL DOTS — references Q5 values, Q9 dislikes, denial count, failed methods → "The problem isn't willpower"
Q17b	Is smoking more physical, mental, or both?	Chips + text	physical_vs_mental	Paradigm shift — whatever they answer, Quincy reveals "only 10% is physical, 90% is psychological"
Q18	Why do you keep smoking despite [Q9]?	Chips + text	deeper_why	Deep introspection — references Q9 answer
	SMOKER TYPE TEASE: "You might be a [X] Smoker. I'll confirm after a few more."
Q19	Biggest fear about being smoke-free?	Chips + text	biggest_fear	Fear handling — program addresses each
Q20	How open to a psychological approach?	Chips	openness	Soft trial close — handles skeptics
Q21	6 months smoke-free — what changes?	Free text	future_vision	Future pacing — LLM reflects vision back
Q21b	If 86% success rate, costs less than 2 weeks of cigs — would you try it?	Chips + text	commitment	Concrete trial close — names real numbers, handles skeptics gracefully
Q22	Readiness 1-10?	Slider	readiness	Final commitment signal

▼

Tell Me About You

Questions 1-5 — Build trust, establish identity. No mention of quitting.

Question 1 — Name Free Text

Hey — I'm Quincy, your quit coach. 👋
I'll walk you through a short assessment to understand your relationship with smoking. No pressure, no judgement.

What's your name?

Input

Text field — placeholder: "Type your name..."

Why name comes first

Asking name before the qualifier makes it feel like a conversation, not a clinical screening. The qualifier ("do you smoke?") is less jarring when it comes from someone who already knows your name.

Question 2 — Qualifier Chips

Nice to meet you, {name}.

Quick one — do you currently smoke?

Answer Options

🚬 Yes, regularly 🌿 Occasionally / socially ✅ I quit recently, staying free ❌ I don't smoke

If "I don't smoke": Quincy says "No worries, {name}! This assessment is built for current smokers." Shows Share + Copy link buttons in chat. Flow ends.
If "quit recently": Quincy: "That's great. Let's make sure it sticks." → continues
If "occasionally": Quincy: "Even occasional smoking has patterns worth understanding." → continues
If "regularly": Quincy: "Good. Let's explore this together." → continues

Question 3 — Age Numeric

Nice to meet you, {name}. How old are you?

Input

Numeric keypad — default: 30

Dynamic response by age

≤25: "You're young. The earlier you look at this, the easier it is."

26-35: "This is when most people start paying attention. Good timing."

36-50: "A lot of our most successful users are in this range."

51+: "It's never too late — your body starts recovering within hours of stopping."

Question 4 — Gender Chips

Are you male or female?

Female Male Prefer not to say

Question 5 — Values (THE IDENTITY ANCHOR) Chips + Text

Before we talk about smoking — I want to understand what matters to you.

What's most important in your life right now?

👨‍👩‍👧 My family 💼 My career 🏃 My health / fitness 🧘 Peace of mind ⭐ Being a good example 💰 Financial stability 🔓 Freedom / independence

+ "Or tell me in your words..." (free text)

🤖 LLM Response

Context: "User said what matters most is [answer]. Acknowledge warmly in 1 sentence. Don't connect to smoking yet."

Fallback: "That says a lot about who you are."

Why this matters

This answer is referenced in Phase 2 (Q9 connection) and Phase 4 (dot-connecting moment). It creates the cognitive dissonance that drives the entire funnel.

▼

Your Relationship With Smoking

Questions 6-10 — Self-generated cognitive dissonance. User tells THEMSELVES the downsides.

Question 6 — Duration Chips + Text

Now let's talk about smoking. How long have you been at it?

Less than a year 1-5 years 5-10 years 10-20 years 20+ years

+ "Or tell me roughly..." (free text → LLM acknowledges)

Question 7 — Daily Count Chips + Text

On a typical day, how many cigarettes do you smoke?

Less than 5 5-10 10-20 A pack (20) More than a pack

+ "Or type a number..." (extracts number from text)

Question 8 — What They LIKE (MI Respect) Multi-select + Text

This might seem like an odd question —

What do you actually like about smoking?

It relaxes me The social side Taking a break Helps me focus I genuinely enjoy it It's my reward Honestly, nothing

+ "Or tell me something else..." (free text)

🤖 LLM Response (blended)

Context: "User shared what they like: [all selections]. Acknowledge WITHOUT judging. Show respect. Say 'That makes sense' or 'A lot of people feel the same.'"

If "nothing" selected: Scripted: "Interesting — that's actually more telling than you might think."

Why this question works

Validated MI technique. Asking what they LIKE first (before negatives) builds trust. Shows Quincy respects them. Makes Q9 (dislikes) feel balanced, not preachy.

Question 9 — What They Like LESS (Dissonance) Multi-select + Text

And what do you like less about it?

💰 The money it costs 😷 The smell 🏃 My health / fitness 🔒 Feeling controlled by it 😔 The guilt 👨‍👩‍👧 Setting a bad example ⚡ Low energy 🤷 Nothing really

+ "Or tell me..." (free text)

Question 9b — Feelings Before Lighting Up (NEW) Chips + Text

One more on this — how do you usually feel right before you light up?

😰 Anxious or stressed 😒 Bored or restless 😌 Relaxed, just wanting one 🤔 Automatic — don't think about it 😄 Happy, celebrating

+ "Or describe it..." (free text → LLM)

🤖 LLM Response

Context: "If 'automatic' — deepest sign habit runs on autopilot. If 'anxious' — hint that smoking relieves withdrawal not stress."

Source: Gemini Q6

Creates self-awareness about the emotional state BEFORE the cigarette. Feeds smoker type classification. Anxious → Stress type. Automatic → Habitual type.

✨ Quincy Connects the Dots (Q5 + Q9)

This is the cognitive dissonance moment.

Quincy references Q5 (values) and Q9 (dislikes) together.

Example: "You said your family matters most. But the cost and the guilt are what bug you about smoking. That tension is worth understanding."

The user generates the dissonance themselves. Quincy just names it.

🤖 LLM generates this connection

Context: "User values '[Q5]'. Smoking bugs them because of '[Q9]'. Point out the tension in 2 sentences. Don't lecture. Don't say 'you should quit.' Just name the contradiction gently."

Question 10 — Readiness Gauge Chips + Text

How often do you think about cutting down or stopping?

Never really Rarely Sometimes Pretty often All the time

+ "Or tell me..." (free text → LLM)

Dynamic responses

"Never" / "Rarely": "That's okay. A lot of people start there. The fact that you're here says something though."

"All the time": "That tells me a lot. Let's figure out what's been holding you back."

Others: "Got it. Let's look at the patterns behind that."

Why not "do you want to quit?"

Cold leads don't know they want to quit. This question gauges intent WITHOUT forcing a commitment. "How often do you think about it" is much softer than "do you want to."

▼

The Patterns

Questions 11-14 — Make dependence and cost undeniably real. Their own numbers tell the story.

Question 11 — First Cigarette Timing Chips

Let's look at some patterns. When do you smoke your first cigarette after waking up?

Within 5 minutes Within 30 minutes Within an hour After breakfast Later in the day

Clinical basis

This is from the Fagerström Test of Nicotine Dependence. Smoking within 5 minutes of waking = high physical dependence. This is real clinical science, not invented.

Question 12 — Last 24h Slider

Roughly, how many cigarettes in the last 24 hours?

Input

Slider: 0 to 40, default = their Q7 answer

Question 13 — Triggers Multi-select + Text

When do you usually reach for a cigarette?

🌅 First thing in the morning ☕ With coffee/tea 🍽 After meals 💼 During work breaks 🌆 Evening wind-down 🍷 With alcohol 👥 While socializing 😤 When stressed or upset

+ "Or add your own..." (free text → becomes a chip)

Question 14 — Cost Currency Input

How much does a cigarette or pack cost you?

Input

Currency dropdown (₹/$/ £/€) + price field + "per cigarette" / "per pack" toggle
Minimum: 0 (no negative values)

📊 Reveal #1 — Physical Dependence + Cost

Two cards shown back-to-back:

Card A — Physical Dependence:
Based on Q11 (first cig timing) + Q7 (cigs/day):
• HIGH: first cig ≤5 min OR ≥20/day → "Smoking within 5 minutes of waking means your brain is chemically requesting nicotine the moment you're conscious. Not a character flaw — it's how the habit has rewired you."
• MODERATE: first cig ≤45 min OR ≥10/day → "Your body has a real relationship with nicotine, but there's space. More psychological than physical."
• LOW: later → "Physical addiction is mild. Most of your smoking is psychological — which is actually easier to address."

Card B — Cost Breakdown:
₹ per month | per year | 5 years | 10 years
Punchline personalized to Q5 value (e.g., "financial stability" → "This is working directly against that.")

Quincy: "I'm not telling you what to do with that information. I just want you to see it clearly."

▼

Mind's Playbook

Questions 15-17 — Denial + failure audit. NOW earned after trust is built. Lands as insight, not attack.

Question 15 — Denial Patterns Multi-select + Text

Here's something interesting.

Most smokers carry thoughts that quietly keep them smoking. Have a look — pick any that feel familiar:

🔒 I'm not really addicted ⏱ I can quit whenever I want 📉 I don't smoke that much 📅 I'll quit tomorrow / next week 🎁 This is my only vice — I deserve it 🛡 Health issues won't happen to me 😤 I need it to handle stress/focus 🔁 It's just a habit, not a real addiction

+ "Or type something else you tell yourself..." (free text)

These 8 patterns are real

Mapped to established psychological concepts: Illusion of Control, Present Bias / Procrastination, Optimism Bias, Attribution Error, Minimization. Not invented.

🧠 Reveal #2 — Denial Pattern Score

Visual card: Big number "{N} / 8" on teal gradient
Subtitle: "Protective thoughts"

Quincy (LLM): "These aren't lies — they're your brain's autopilot. Once you can see them, they start to lose their grip."

Question 16 — Past Attempts Chips + Text

Have you ever seriously tried to quit before?

Never 1-2 times 3-5 times 6+ times Lost count

+ "Or tell me about it..." (free text → LLM)

Question 17 — Methods Tried Multi-select + Text

What have you tried? (or: "If you were to try, what would you reach for?")

Cold turkey / willpower Nicotine gums Nicotine patches Vaping / e-cigarettes Prescription meds Hypnosis Just cutting down None yet

+ "Or type something else..." (free text)

📊 Reveal #3 — Method Success Rates

Visual card showing success rates of methods they selected:
❌ Willpower: 4% | ❌ Patches: 7% | ❌ Gums: 7% | ❌ Vaping: 9% | ❌ Medication: 10%
———
✓ Psychological approach: 86% minimal or no withdrawal

💡 Quincy Connects ALL the Dots

THE pivotal moment. Quincy references Q5, Q9, Q15, and Q17 together.

Example: "You care about your family. The guilt and cost bother you. You've got 5 protective thoughts running on autopilot. And you've tried willpower and patches — both under 10% success. Everything points to the same thing: the problem isn't willpower. Nobody addressed the psychological side."

This is generated by LLM with full context of all prior answers.

Question 17b — Physical vs Mental (NEW) Chips + Text

Do you think smoking is more of a physical thing, a mental thing, or both?

Mostly physical — it's the nicotine Mostly mental — it's the habit A mix of both Not sure

+ "Or tell me what you think..." (free text)

Paradigm shift — same response regardless of answer

"Physical": "That's what most people think. But research shows only 10% is physical. The other 90%? Patterns, beliefs, triggers — all in your head."

"Mental": "You're ahead of most people. About 90% of it IS psychological. That's the part most methods ignore."

"Both"/"Not sure": "The split is: only 10% physical, 90% psychological — the habits, beliefs, automatic patterns. That's what nobody usually addresses."

Then: "That's exactly what this approach is built around."

Source: Gemini Q8 (Educational Framing)

Primes the user to accept QuitSure's core philosophy BEFORE the results page. Without this, the results page introduces "psychological approach" cold.

▼

The Deeper Why

Questions 18-19 — Real introspection. Smoker type tease.

Question 18 — Why They Keep Smoking Chips + Text

You said [Q9 top dislike] bothers you about smoking. So —

Why do you think you keep doing it?

Withdrawal scares me I need it for stress It's part of who I am It's just automatic I actually enjoy it I don't know

+ "Or tell me in your own words..." (free text → LLM)

🤖 LLM Response

Context: "Respond with genuine insight. Don't contradict. Gently hint this makes them a certain smoker type (without naming it yet)."

🔍 Smoker Type Tease

Small dashed-border card appears:
"🔍 I'm seeing a clear pattern. You might be The Stress Smoker. I'll confirm after a few more questions."

The type is computed server-side from all prior answers (triggers, why_smoke, years_smoking). 6 possible types: Stress | Social | Habitual | Emotional | Reward | Identity

This creates anticipation for the final results reveal.

Question 19 — Biggest Fear Chips + Text

If you did stop smoking — what's the thing you'd worry about most?

Withdrawal / cravings Gaining weight Losing my stress outlet Failing again Not knowing who I am without it Missing the social side I'm not ready yet Nothing — I'd be fine

+ "Or tell me what worries you..." (free text → LLM)

🤖 LLM Response

Context: "Acknowledge fear as valid. Hint the program specifically handles this."

▼

What If...

Questions 20-22 — Open the door to change. From curiosity to readiness.

Question 20 — Openness Chips

If there was a way to tackle the psychological side of smoking — not willpower, not patches — how open would you be?

Very open — I'd try it Curious Skeptical but interested Not right now

Dynamic responses

"Skeptical": "Fair. Most people feel that way at first. What if I showed you the data?"

"Not right now": "I respect that. But you've already invested time — let me at least show you your profile."

"Very open": "That's a strong signal. Let's see what your profile looks like."

"Curious": "Good — curiosity is all it takes to start."

Question 21 — Future Self Vision Free Text (LLM-powered)

Imagine yourself 6 months from now, completely free of cigarettes. No cravings. No guilt. No cost.

What's the first thing that would be different?

Input

Free text — placeholder: "Tell me what changes..."

🤖 LLM Response

Context: "Reflect their vision warmly. Make it feel real and close — weeks away, not years. End with hope."

Fallback: "'[their answer]' — hold onto that. It's closer than you think."

Why this matters

This answer is reflected back on the results page alongside their quit date: "You told me: '[vision]'. That's 6 days away." Most powerful conversion moment.

Question 21b — Commitment (NEW) Chips + Text

If there was a proven approach with an 86% success rate that costs less than 2 weeks of your cigarettes — would you try it?

Yes, absolutely I'd want to know more Maybe later Probably not

+ "Or tell me what you think..." (free text)

Dynamic responses

"Yes": "Noted. Let's see what your profile says."

"Know more": "Fair. That's exactly what the results will show you."

"Maybe later": "No pressure. But let me at least show you your profile — you've already done the hard part."

"Probably not": "I respect that. Let's still look at your profile — you might find it interesting regardless."

Source: Claude Q15 (Trial Close & Commitment)

Concrete numbers (86% + price comparison) create real commitment. The price anchor "less than 2 weeks of cigarettes" reframes the cost. Handles every objection gracefully including "probably not."

Question 22 — Readiness Slider 1-10

Last one. On a scale of 1 to 10 — how ready do you feel to make a change?

Input

Slider: 1 to 10, default: 6

Dynamic responses (LLM)

8-10: "That's a strong signal."

5-7: "Most people start there. Readiness builds."

1-4: "Appreciate the honesty. Readiness comes from taking the first step."

Used for routing

Readiness ≤5 → routes to 6-week program (slower, gradual)
Readiness ≥6 → routes to 6-day program (intensive, fast)

▼

Analysis → Email Gate → Results → CTA

The payoff. Maximum personalization based on everything they told us.

Analysis Animation

{Name} — I have everything I need. Let me build your profile.

Full-screen teal overlay with 3 animated progress bars: "Analyzing addiction pattern" → "Identifying smoker type" → "Matching program". ~7 seconds.

Email Gate Email Input

Your profile is ready.

Card: "Where should I send your personalized profile?" + email input + "See My Profile →" button.
Bonus: "We'll also send you the 5-Minute Craving Killer technique."

Placement rationale

Email gate placed AFTER quiz, BEFORE results = 3-5× higher capture rate than upfront gate (research-backed). User has invested 8 minutes and genuinely wants to see results.

🎯 Results Page — QuitSure Reveal Woven Into Profile

The product is NOT introduced as a separate pitch. It's revealed as the logical answer to the user's specific profile. The user never feels "sold to" — they feel "this was built for exactly my situation."

PART 1 — Your Profile:
• Card 1: Your Smoker Type — full reveal with icon, description, and "hidden truth"
• Card 2: Success Probability — personalized percentage (65-94%)

PART 2 — The Bridge (QuitSure introduced here):
• Quincy: "People with your profile do best with a structured psychological approach."
• Founder story (2 lines, not a section): "The person behind QuitSure smoked 20/day for 17 years. Failed 30 times. Then figured out that 90% is psychological."
• Social proof (1 line): "Over 2 million people have used it. 86% reported minimal or no withdrawal."
• Why this placement works: After seeing their smoker type and probability, the user is thinking "so what do I DO about this?" QuitSure is positioned as the answer to a question they just formulated — not a cold pitch.

PART 3 — Your Matched Program:
• Card 3: Program Match + Quit Date — "6-Day Intensive" or "6-Week Gradual" + specific quit date
• Card 4: Program Preview — what the days look like (videos, exercises, coaching, community)

PART 4 — Your Obstacles:
• Card 5: Top Obstacles + How the Program Handles Them — personalized from Q19 (fear) + Q18 (deeper why)
• Each obstacle mapped to a specific program day

PART 5 — The Close:
• Future Vision Callback: "You told me: '[Q21 answer]'. That's 6 days away. Not months. Not years. Days."
• Card 6: Savings — what they'll reclaim (6mo / 1yr / 5yr)
• Card 7: Guarantee — "100% money-back if you complete it and still smoke"
• Quincy's closing line: "You showed up today because something needs to change. Your profile says you're ready. And now you have the method that fits how YOU smoke."
• CTA: "Unlock My Personalized Plan"
6-month / 1-year / 5-year savings + "100% money-back guarantee"

CTA: "Unlock My Personalized Plan" → routes to QuitSure subscription/paywall

▼

LLM Guardrails

What Quincy can and cannot say. Enforced in the system prompt.

🛑 Quincy will NEVER:

Invent statistics or cite studies not in our fact library
Give medical advice — redirects to a doctor if user mentions serious health issues
Diagnose or label the user ("you're clinically dependent")
Reveal specific program exercises or techniques
Use jargon: neuroplasticity, dopamine, cortisol, cognitive dissonance, cessation
Ask the user a question (the app controls the flow)
Shame, moralize, or use scare tactics ("smoking kills you")
Promise specific outcomes ("you WILL quit in 6 days")
Answer off-topic questions (politics, other apps, etc.)
Respond to suicidal/self-harm content without redirecting to professional help

✅ Quincy WILL:

Respond warmly to what the user just said (1-2 sentences max)
Reference their earlier answers when responding
Acknowledge emotions specifically (not "I understand how you feel")
Blend responses when user picks multiple options
Use only pre-approved facts from facts.json
Keep language simple — 8th grade reading level
Handle skepticism gracefully ("Fair. Most people feel that way at first.")

Smoker Type Reference

6 types, computed server-side. Used for type tease (Q18) and full reveal (results page).

Type	Icon	Triggered By	Hidden Truth
Stress Smoker	😤	stress/relax in why + stress/work/evening triggers	Nicotine withdrawal creates the stress. Smoking just relieves the withdrawal.
Social Smoker	🥂	social in why + social/alcohol triggers	Your brain linked connection with cigarette. Learned = can be unlearned.
Habitual Smoker	🔁	automatic/focus in why + morning/meals/coffee triggers	Habits run on autopilot. Need pattern interruption, not willpower.
Emotional Smoker	💭	angry/boredom in why	Smoking numbs emotions temporarily, then they come back stronger.
Reward Smoker	🏆	reward/enjoy in why	The "reward" is actually withdrawal relief. Non-smokers feel fine without it.
Identity Smoker	🎭	15+ years smoking	Your identity isn't smoking — it's who you were before and who you choose to become.

Program Routing Logic

Algorithm decides which program to recommend. Not the user.

Route to 6-Week Gradual if ANY of:

Readiness ≤ 5
Cigs/day ≥ 20 AND past attempts ≥ 3 (heavy + repeated failure)
Biggest fear = "I'm not ready yet"
First cigarette ≤ 5 minutes (severe dependence)

Otherwise → 6-Day Intensive

Maps to iProgramId = 3 (6-day) or iProgramId = 9 (6-week LTP) in the QuitSure backend.